LG Velvet release date, price, specs and design

The LG Velvet — the Korean electronic giant’s attempt to revitalize its consumer phone brand with a design-focused handset — has arrived. And now the waiting game begins.

We’re not waiting for the phone’s specs or features — we found out about those back in May. Rather, we’re waiting to learn when the phone will reach the US now that it’s rolling out beyond an initial debut in South Korea. We’re also hoping to hear about whether LG has a cheaper version in the works. 

The phone LG’s showed off during a May launch event that felt more like a fashion show than a tech product unveiling is certainly eye-catching and could be an attractive alternative to Samsung’s pricier Galaxy S20 lineup — though not as inexpensive as some smartphone users probably were hoping for.

Here’s what we know so far now that LG has taken the wraps off the LG Velvet — and what we’re still waiting to hear.

LG Velvet price and availability

According to an LG press release out of Korea, the LG Velvet costs 899,800 won. While direct currency conversions for phone prices are tricky — phone makers adjust for taxes and import fees — that would put the US price for the LG Velvet at around $730.

The LG V60 ThinQ 5G — a higher-end phone that features a more powerful Qualcomm Snapdragon processor than the LG Velvet — costs $899 in the US. (T-Mobile sells a version of the phone without its signature dual screen accessory for $100 less.) So while the LG Velvet looks like it would cost less than the V60, the price difference doesn’t seem that wide.

Still, it would place the LG Velvet below other top Android phones in terms of pricing. The Galaxy S20 starts at $999, while the OnePlus 8 Pro costs $899. (The standard version of the OnePlus 8 is cheaper at $699.) Of course, all those phones feature the more powerful Snapdragon 865, and not the Snapdragon 765 found inside the LG Velvet.

There’s also the question of when — or if — the LG Velvet will arrive in the US. That information wasn’t announced during last month’s LG Velvet launch event, unless one of the models holding the phone let it slip when no one was paying attention. The Velvet launched in South Korea on May 15, and a month later, LG announced that the phone is coming to Germany, Italy, Spain, Hungary and Poland this month. (A listing for the device that popped up on LG’s Italian website hinted that a wider launch in June was coming.) 

Busan Daily, a Korean news site, reported May 24 that LG’s highly-anticipated phone will be released in North America “soon.” And when announcing the phone’s European debut, LG said that launches in various countries in North America, Asia, Middle East, Africa and Latin America are planned for the coming weeks. We assume that the US will be included in those plans.

LG Velvet design and display

Design is at the heart of the LG Velvet — hence the models strutting down the catwalk to mark the phone’s debut. LG has touted the 3D Arc design marked by curved display edges for the new phone, which should make it easier to grip. (The models didn’t seem to have any trouble holding onto their LG Velvet handsets.) 

At 6.6 x 2.9 x 0.31 inches, the LG Velvet is closer in height to the Galaxy S20 Plus than the Galaxy S20, though it’s taller than both phones if just as wide as the S20 Plus. Then again, the Velvet also has a larger display at 6.8 inches than either of those two phones.

Thanks to a 20.5:9 aspect ratio, the phone offers plenty of screen real estate that’s interrupted only by a teardrop notch for the front camera in the top center of the display. There are very thin bezels around the screen, which is a FullVision display  featuring 2460 x 1080 resolution.

One of the signature aspects of the LG Velvet’s design is visible when you flip the phone over. Instead of grouping its three rear cameras in a chunky array like many flagship phones have done lately, LG has arranged them in a cascading order by size. LG calls this a “raindrop effect” and it’s actually pretty striking and could set the phone apart from other designs. 

The Velvet comes in four colors — Aurora Green, Aurora Gray, Aurora White and a particularly sparkly color LG is calling Illusion Sunset.

LG Velvet cameras

Speaking of those cameras, you’ll get a 48-megapixel main sensor, aided by a 8MP ultra wide angle lens and a 5MP depth sensor that should help deliver more stylish portrait effects. You’ll notice that a telephoto lens is missing from that camera array, which leaves the LG Velvet short when stacked up against other flagship phones. The Galaxy S20 family features a telephoto lens on every model, as do the iPhone 11 Pro and iPhone 11 Pro Max. The LG V60, on the other hand has a similar camera array as the LG Velvet, so perhaps LG just has no use for telephoto lenses.

During the LG Velvet launch event, LG seemed more interested in touting the new phone’s video capabilities — not surprising since it seems like LG is tailoring the Velvet for a younger audience that spends its time creating and sharing videos. In addition to image stabilization for video, LG is touting features like ASMR recording for better capturing slight sounds and a bokeh voice feature that can hone in on a particular voice even when there’s a lot of background noise.

LG Velvet processor and battery

The Snapdragon 765 isn’t the most powerful processor in Qualcomm’s Snapdragon lineup, but it should deliver solid performance. (Some initial reports suggested the LG Velvet would use the Snapdragon 765G, a gaming-focused variant of the chipset that renders graphics more quickly, but it now sounds as if that’s not the case.) LG is augmenting that with 8GB of RAM and 128GB of storage on the LG Velvet.

As adept as the LG Velvet may be in handling demanding apps and games, it’s not going to measure up to Snapdragon 865-powered phones like the Galaxy S20 or OnePlus 8 Pro — especially with phone makers stuffing those devices full of RAM. Also problematic for the LG Velvet is that the iPhone SE 2020 features a powerful A13 Bionic processor, which can outpace any Android phone, and Apple’s new phone costs hundreds less than the LG Velvet is likely to sell for.

As for battery, a 4,300 mAh power pack is designed to keep the LG Velvet running through the day. That’s bigger than 4,000 mAh battery inside the Galaxy S20, which lasted only 9.5 hours on our battery test. The LG V60 ThinQ 5G and its beefier 5,000 mAh has the best phone battery life of any 5G-capable phone we’ve tested, as it held out for nearly 13 hours on that same test.

That’s relevant to the LG Velvet, because like the V60, it will connect with 5G networks. The Snapdragon 765 has an integrated 5G modem, so the LG Velvet will join the ranks of 5G phones when it arrives in this country.

LG Velvet… without 5G?

While it’s the Snapdragon 765-equipped version of the LG Velvet that’s gotten all the attention thus far, there could be another version in the works. Rumors have circulated that LG is working on an LTE version of the Velvet that would use 2018’s Snapdragon 845 chipset but sport the same fancy design as the 5G version that caught our attention.

Stripping out 5G would be one way that LG could come out with a lower-cost version of the Velvet. Using a chipset from Snapdragon’s premium 8 Series — even one that’s two years old — would mean that the LG Velvet LTE could still deliver reasonable performance.

Since we don’t know if the LG Velvet 5G is even headed to the US, we couldn’t begin to speculate on where an LTE version might be sold. It’s possible LG sees this model as a way to introduce the LG Velvet in markets where 5G has yet to get off the ground.

LG Velvet outlook

The LG Velvet is essentially the LG G9, but with a more distinctive name as LG starts to shun the array of numbers and letters that most phone makers slap on their handsets. LG’s G series phones were always built with a wide audience in mind, and both the look of the Velvet plus the focus on video seems to continue that tradition.

With the caveat that the LG Velvet could sport a very different price once it lands in the US, pricing is a little puzzling as its a little too close to more powerful phones like the OnePlus 8 and iPhone 11 to really position the LG Velvet as a bargain alternative for people tired of paying four-figure sums for their flagship phones. That puts an awfully big burden on those LG cameras to really perform well.

That said, we’re encouraged by the news that the LG Velvet is starting to appear in countries beyond South Korea. At a time when it’s getting harder to tell leading flagship phones apart, the LG Velvet at least brings a distinctive new look to the mix.