Netflix’s First StreamFest in India Hits Capacity & Boosts Downloads

Naturally what this doesn’t show us is the ability of the marketing event to convert those who took advantage of the free weekend into paying customers. Time will tell on that one.

The Indian market, which tends to be a market that is hesitant at paying for premium services is still one Netflix is making major strides to try and crack. Whether it’s through unique pricing structures and the massive investment in local talent, it’s clear Netflix isn’t going to give up on the country which has a population of 1.35 billion.

Will StreamFest be coming to your region in the future? This could indicate the answer is yes and what’s interesting is that if nothing else, it allows Netflix to capture emails and phone numbers to hit with direct marketing down the line.

Did you take advantage of StreamFest in India? Let us know in the comments.