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Tuesday, March 26, 2019

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The damage of defaults

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Apple popped out a new pair of AirPods this week. The design looks exactly like the old pair of AirPods. Which means I’m never going to use them because Apple’s bulbous earbuds don’t fit my ears. Think square peg, round hole.

The only way I could rock AirPods would be to walk around with hands clamped to the sides of my head to stop them from falling out. Which might make a nice cut in a glossy Apple ad for the gizmo — suggesting a feeling of closeness to the music, such that you can’t help but cup; a suggestive visual metaphor for the aural intimacy Apple surely wants its technology to communicate.

But the reality of trying to use earbuds that don’t fit is not that at all. It’s just shit. They fall out at the slightest movement so you either sit and never turn your head or, yes, hold them in with your hands. Oh hai, hands-not-so-free-pods!

The obvious point here is that one size does not fit all — howsoever much Apple’s Jony Ive and his softly spoken design team believe they have devised a universal earbud that pops snugly in every ear and just works. Sorry, nope!

A proportion of iOS users — perhaps other petite women like me, or indeed men with less capacious ear holes — are simply being removed from Apple’s sales equation where earbuds are concerned. Apple is pretending we don’t exist.

Sure we can just buy another brand of more appropriately sized earbuds. The in-ear, noise-canceling kind are my preference. Apple does not make ‘InPods’. But that’s not a huge deal. Well, not yet.

It’s true, the consumer tech giant did also delete the headphone jack from iPhones. Thereby depreciating my existing pair of wired in-ear headphones (if I ever upgrade to a 3.5mm-jack-less iPhone). But I could just shell out for Bluetooth wireless in-ear buds that fit my shell-like ears and carry on as normal.

Universal in-ear headphones have existed for years, of course. A delightful design concept. You get a selection of different sized rubber caps shipped with the product and choose the size that best fits.

Unfortunately Apple isn’t in the ‘InPods’ business though. Possibly for aesthetic reasons. Most likely because — and there’s more than a little irony here — an in-ear design wouldn’t be naturally roomy enough to fit all the stuff Siri needs to, y’know, fake intelligence.

Which means people like me with small ears are being passed over in favor of Apple’s voice assistant. So that’s AI: 1, non-‘standard’-sized human: 0. Which also, unsurprisingly, feels like shit.

I say ‘yet’ because if voice computing does become the next major computing interaction paradigm, as some believe — given how Internet connectivity is set to get baked into everything (and sticking screens everywhere would be a visual and usability nightmare; albeit microphones everywhere is a privacy nightmare… ) — then the minority of humans with petite earholes will be at a disadvantage vs those who can just pop in their smart, sensor-packed earbud and get on with telling their Internet-enabled surroundings to do their bidding.

Will parents of future generations of designer babies select for adequately capacious earholes so their child can pop an AI in? Let’s hope not.

We’re also not at the voice computing singularity yet. Outside the usual tech bubbles it remains a bit of a novel gimmick. Amazon has drummed up some interest with in-home smart speakers housing its own voice AI Alexa (a brand choice that has, incidentally, caused a verbal headache for actual humans called Alexa). Though its Echo smart speakers appear to mostly get used as expensive weather checkers and egg timers. Or else for playing music — a function that a standard speaker or smartphone will happily perform.

Certainly a voice AI is not something you need with you 24/7 yet. Prodding at a touchscreen remains the standard way of tapping into the power and convenience of mobile computing for the majority of consumers in developed markets.

The thing is, though, it still grates to be ignored. To be told — even indirectly — by one of the world’s wealthiest consumer technology companies that it doesn’t believe your ears exist.

Or, well, that it’s weighed up the sales calculations and decided it’s okay to drop a petite-holed minority on the cutting room floor. So that’s ‘ear meet AirPod’. Not ‘AirPod meet ear’ then.

But the underlying issue is much bigger than Apple’s (in my case) oversized earbuds. Its latest shiny set of AirPods are just an ill-fitting reminder of how many technology defaults simply don’t ‘fit’ the world as claimed.

Because if cash-rich Apple’s okay with promoting a universal default (that isn’t), think of all the less well resourced technology firms chasing scale for other single-sized, ill-fitting solutions. And all the problems flowing from attempts to mash ill-mapped technology onto society at large.

When it comes to wrong-sized physical kit I’ve had similar issues with standard office computing equipment and furniture. Products that seems — surprise, surprise! — to have been default designed with a 6ft strapping guy in mind. Keyboards so long they end up gifting the smaller user RSI. Office chairs that deliver chronic back-pain as a service. Chunky mice that quickly wrack the hand with pain. (Apple is a historical offender there too I’m afraid.)

The fixes for such ergonomic design failures is simply not to use the kit. To find a better-sized (often DIY) alternative that does ‘fit’.

But a DIY fix may not be an option when discrepancy is embedded at the software level — and where a system is being applied to you, rather than you the human wanting to augment yourself with a bit of tech, such as a pair of smart earbuds.

With software, embedded flaws and system design failures may also be harder to spot because it’s not necessarily immediately obvious there’s a problem. Oftentimes algorithmic bias isn’t visible until damage has been done.

And there’s no shortage of stories already about how software defaults configured for a biased median have ended up causing real-world harm. (See for example: ProPublica’s analysis of the COMPAS recidividism tool — software it found incorrectly judging black defendants more likely to offend than white. So software amplifying existing racial prejudice.)

Of course AI makes this problem so much worse.

Which is why the emphasis must be on catching bias in the datasets — before there is a chance for prejudice or bias to be ‘systematized’ and get baked into algorithms that can do damage at scale.

The algorithms must also be explainable. And outcomes auditable. Transparency as disinfectant; not secret blackboxes stuffed with unknowable code.

Doing all this requires huge up-front thought and effort on system design, and an even bigger change of attitude. It also needs massive, massive attention to diversity. An industry-wide championing of humanity’s multifaceted and multi-sized reality — and to making sure that’s reflected in both data and design choices (and therefore the teams doing the design and dev work).

You could say what’s needed is a recognition there’s never, ever a one-sized-fits all plug.

Indeed, that all algorithmic ‘solutions’ are abstractions that make compromises on accuracy and utility. And that those trade-offs can become viciously cutting knives that exclude, deny, disadvantage, delete and damage people at scale.

Expensive earbuds that won’t stay put is just a handy visual metaphor.

And while discussion about the risks and challenges of algorithmic bias has stepped up in recent years, as AI technologies have proliferated — with mainstream tech conferences actively debating how to “democratize AI” and bake diversity and ethics into system design via a development focus on principles like transparency, explainability, accountability and fairness — the industry has not even begun to fix its diversity problem.

It’s barely moved the needle on diversity. And its products continue to reflect that fundamental flaw.

Many — if not most — of the tech industry’s problems can be traced back to the fact that inadequately diverse teams are chasing scale while lacking the perspective to realize their system design is repurposing human harm as a de facto performance measure. (Although ‘lack of perspective’ is the charitable interpretation in certain cases; moral vacuum may be closer to the mark.)

As WWW creator, Sir Tim Berners-Lee, has pointed out, system design is now society design. That means engineers, coders, AI technologists are all working at the frontline of ethics. The design choices they make have the potential to impact, influence and shape the lives of millions and even billions of people.

And when you’re designing society a median mindset and limited perspective cannot ever be an acceptable foundation. It’s also a recipe for product failure down the line.

The current backlash against big tech shows that the stakes and the damage are very real when poorly designed technologies get dumped thoughtlessly on people.

Life is messy and complex. People won’t fit a platform that oversimplifies and overlooks. And if your excuse for scaling harm is ‘we just didn’t think of that’ you’ve failed at your job and should really be headed out the door.

Because the consequences for being excluded by flawed system design are also scaling and stepping up as platforms proliferate and more life-impacting decisions get automated. Harm is being squared. Even as the underlying industry drum hasn’t skipped a beat in its prediction that everything will be digitized.

Which means that horribly biased parole systems are just the tip of the ethical iceberg. Think of healthcare, social welfare, law enforcement, education, recruitment, transportation, construction, urban environments, farming, the military, the list of what will be digitized — and of manual or human overseen processes that will get systematized and automated — goes on.

Software — runs the industry mantra — is eating the world. That means badly designed technology products will harm more and more people.

But responsibility for sociotechnical misfit can’t just be scaled away as so much ‘collateral damage’.

So while an ‘elite’ design team led by a famous white guy might be able to craft a pleasingly curved earbud, such an approach cannot and does not automagically translate into AirPods with perfect, universal fit.

It’s someone’s standard. It’s certainly not mine.

The damage of defaults 1

We can posit that a more diverse Apple design team might have been able to rethink the AirPod design so as not to exclude those with smaller ears. Or make a case to convince the powers that be in Cupertino to add another size choice. We can but speculate.

What’s clear is the future of technology design can’t be so stubborn.

It must be radically inclusive and incredibly sensitive. Human-centric. Not locked to damaging defaults in its haste to impose a limited set of ideas.

Above all, it needs a listening ear on the world.

Indifference to difference and a blindspot for diversity will find no future here.

Gates-backed Lumotive upends lidar conventions using metamaterials

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Pretty much every self-driving car on the road, not to mention many a robot and drone, uses lidar to sense its surroundings. But useful as lidar is, it also involves physical compromises that limit its capabilities. Lumotive is a new company with funding from Bill Gates and Intellectual Ventures that uses metamaterials to exceed those limits, perhaps setting a new standard for the industry.

The company is just now coming out of stealth, but it’s been in the works for a long time. I actually met with them back in 2017 when the project was very hush-hush and operating under a different name at IV’s startup incubator. If the terms “metamaterials” and “Intellectual Ventures” tickle something in your brain, it’s because the company has spawned several startups that use intellectual property developed there, building on the work of materials scientist David Smith.

Metamaterials are essentially specially engineered surfaces with microscopic structures — in this case, tunable antennas — embedded in them, working as a single device.

Echodyne is another company that used metamaterials to great effect, shrinking radar arrays to pocket size by engineering a radar transceiver that’s essentially 2D and can have its beam steered electronically rather than mechanically.

The principle works for pretty much any wavelength of electromagnetic radiation — i.e. you could use X-rays instead of radio waves — but until now no one has made it work with visible light. That’s Lumotive’s advance, and the reason it works so well.

Flash, 2D and 1D lidar

Lidar basically works by bouncing light off the environment and measuring how and when it returns; this can be accomplished in several ways.

Flash lidar basically sends out a pulse that illuminates the whole scene with near-infrared light (905 nanometers, most likely) at once. This provides a quick measurement of the whole scene, but limited distance as the power of the light being emitted is limited.

2D or raster scan lidar takes an NIR laser and plays it over the scene incredibly quickly, left to right, down a bit, then does it again, again and again… scores or hundreds of times. Focusing the power into a beam gives these systems excellent range, but similar to a CRT TV with an electron beam tracing out the image, it takes rather a long time to complete the whole scene. Turnaround time is naturally of major importance in driving situations.

1D or line scan lidar strikes a balance between the two, using a vertical line of laser light that only has to go from one side to the other to complete the scene. This sacrifices some range and resolution but significantly improves responsiveness.

Lumotive offered the following diagram, which helps visualize the systems, although obviously “suitability” and “too short” and “too slow” are somewhat subjective:

Gates-backed Lumotive upends lidar conventions using metamaterials 2The main problem with the latter two is that they rely on a mechanical platform to actually move the laser emitter or mirror from place to place. It works fine for the most part, but there are inherent limitations. For instance, it’s difficult to stop, slow or reverse a beam that’s being moved by a high-speed mechanism. If your 2D lidar system sweeps over something that could be worth further inspection, it has to go through the rest of its motions before coming back to it… over and over.

This is the primary advantage offered by a metamaterial system over existing ones: electronic beam steering. In Echodyne’s case the radar could quickly sweep over its whole range like normal, and upon detecting an object could immediately switch over and focus 90 percent of its cycles tracking it in higher spatial and temporal resolution. The same thing is now possible with lidar.

Imagine a deer jumping out around a blind curve. Every millisecond counts because the earlier a self-driving system knows the situation, the more options it has to accommodate it. All other things being equal, an electronically steered lidar system would detect the deer at the same time as the mechanically steered ones, or perhaps a bit sooner; upon noticing this movement, it could not just make more time for evaluating it on the next “pass,” but a microsecond later be backing up the beam and specifically targeting just the deer with the majority of its resolution.

Gates-backed Lumotive upends lidar conventions using metamaterials 3

Just for illustration. The beam isn’t some big red thing that comes out.

Targeted illumination would also improve the estimation of direction and speed, further improving the driving system’s knowledge and options — meanwhile, the beam can still dedicate a portion of its cycles to watching the road, requiring no complicated mechanical hijinks to do so. Meanwhile, it has an enormous aperture, allowing high sensitivity.

In terms of specs, it depends on many things, but if the beam is just sweeping normally across its 120×25 degree field of view, the standard unit will have about a 20Hz frame rate, with a 1000×256 resolution. That’s comparable to competitors, but keep in mind that the advantage is in the ability to change that field of view and frame rate on the fly. In the example of the deer, it may maintain a 20Hz refresh for the scene at large but concentrate more beam time on a 5×5 degree area, giving it a much faster rate.

Meta doesn’t mean mega-expensive

Naturally one would assume that such a system would be considerably more expensive than existing ones. Pricing is still a ways out — Lumotive just wanted to show that its tech exists for now — but this is far from exotic tech.

CG render of a lidar metamaterial chip.The team told me in an interview that their engineering process was tricky specifically because they designed it for fabrication using existing methods. It’s silicon-based, meaning it can use cheap and ubiquitous 905nm lasers rather than the rarer 1550nm, and its fabrication isn’t much more complex than making an ordinary display panel.

CTO and co-founder Gleb Akselrod explained: “Essentially it’s a reflective semiconductor chip, and on the surface we fabricate these tiny antennas to manipulate the light. It’s made using a standard semiconductor process, then we add liquid crystal, then the coating. It’s a lot like an LCD.”

An additional bonus of the metamaterial basis is that it works the same regardless of the size or shape of the chip. While an inch-wide rectangular chip is best for automotive purposes, Akselrod said, they could just as easily make one a quarter the size for robots that don’t need the wider field of view, or a larger or custom-shape one for a specialty vehicle or aircraft.

The details, as I said, are still being worked out. Lumotive has been working on this for years and decided it was time to just get the basic information out there. “We spend an inordinate amount of time explaining the technology to investors,” noted CEO and co-founder Bill Colleran. He, it should be noted, is a veteran innovator in this field, having headed Impinj most recently, and before that was at Broadcom, but is perhaps is best known for being CEO of Innovent when it created the first CMOS Bluetooth chip.

Right now the company is seeking investment after running on a 2017 seed round funded by Bill Gates and IV, which (as with other metamaterial-based startups it has spun out) is granting Lumotive an exclusive license to the tech. There are partnerships and other things in the offing, but the company wasn’t ready to talk about them; the product is currently in prototype but very showable form for the inevitable meetings with automotive and tech firms.

BUBM Waterproof Double Layers Travel Gadget Organizer Bag for Data Cables, USB Flash Drive, Power Bank, Chargers, Plugs, Memory Cards, CF Cards and 7.9″ iPad Mini (Blue)

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Travel Electronics Cord Organizer Case – Small Gadget Bag (Zipper Pouch) – Storage for Accessories

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Finally, The Organizer That Can Completely Change Your Travel Experience!

Travel Electronics Cord Organizer Case - Small Gadget Bag (Zipper Pouch) - Storage for Accessories 4

Just Fill it, Zip It Up, And You’re Good To Go!

Finding your electronic devices tangled, jumbled, and all over the place? Tired of missing that one cable? Want to eliminate multiple bags and access your accessories without the bag dump? Go crazy trying to find cords at the bottom of your purse? Look no further. The GoStellar Travel Electronic Organizer for cameras, smartphones, and other various gadgets allows you to find everything, all in one place!

Perfect For:

  • Every day life
  • Frequent Travelers
  • Business Trips
  • Family Vacation
  • Keeping Organized
  • Road Trips (Road Warriors!)
  • Vloggers / Youtubers
  • Field Organizers

Compatible with the following:

  • small digital cameras, smartphones, batteries, power banks, hard drives, adapters, headphones, earbuds, USB, SD cards, chargers, cables/cords, dongles, computer mouse, and other electronic devices.

 

This is what the Huawei P30 will look like

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You can already find many leaked photos of Huawei’s next flagship device — the P30 and P30 Pro. The company is set to announce the new product at an event in Paris next week. So here’s what you should expect.

Reliable phone leaker Evan Blass tweeted many different photos of the new devices in three different tweets:

As you can see, both devices feature three cameras on the back of the device. The notch is getting smaller and now looks like a teardrop. Compared to the P20 and P20 Pro, the fingerprint sensor is gone. It looks like Huawei is going to integrate the fingerprint sensor in the display just like Samsung did with the Samsung Galaxy S10.

Also, mysmartprice shared some ads with some specifications. The P30 Pro will have a 10x hybrid zoom while the P30 will have a 5x hybrid zoom — it’s unclear how it’ll work to combine a hardware zoom with a software zoom. Huawei has been doing some good work on the camera front, so this is going to be a key part of next week’s presentation.

For the first time, Huawei will put wireless charging in its flagship device — it’s about time. And it looks like the P30 Pro will adopt a curved display for the first time, as well. I’ll be covering the event next week, so stay tuned.

This is what the Huawei P30 will look like 5

Markforged raises $82 million for its industrial 3D printers

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3D printer manufacturer Markforged has raised another round of funding. Summit Partners is leading the $82 million Series D round with Matrix Partners, Microsoft’s Venture Arm, Next47 and Porsche SE also participating.

When you think about 3D printers, chances are you’re thinking about microwave-sized, plastic-focused 3D printers for hobbyists. Markforged is basically at the other end of the spectrum, focused on expensive 3D printers for industrial use cases.

In addition to increased precision, Markforged can manufacture parts in strong materials, such as carbon fiber, kevlar or stainless steel. And it can greatly impacts your manufacturing process.

For instance, you can prototype your next products with a Markforged printer. Instead of getting sample parts from third-party companies, you can manufacture your parts in house. If you’re not going to sell hundreds of thousands of products, you could even consider using Markforged to produce parts for your commercial products.

If you work in an industry that requires a ton of different parts but don’t need a lot of inventory, you could also consider using a 3D printer to manufacture parts whenever you need them.

Markforged has a full-stack approach and controls everything from the 3D printer, software and materials. Once you’re done designing your CAD 3D model, you can send it to your fleet of printers. The company’s application also lets you manage different versions of the same part and collaborate with other people.

According to the company’s website, Markforged has attracted 10,000 customers, such as Canon, Microsoft, Google, Amazon, General Motors, Volkswagen and Adidas. The company has shipped 2,500 printers in 2018.

With today’s funding round, the company plans to do more of the same — you can expect mass production printers and more materials in the future. Eventually, Markforged wants to make it cheaper to manufacture parts at scale instead of producing those parts through other means.

Correction: An earlier version of this post said that Markforged had 4,000 customers. That was an outdated number, the company now has 10,000 customers.

Apple announces new AirPods

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Apple has just announced the second-generation AirPods.

The new AirPods are fitted with the H1 chip, which is meant to offer performance efficiencies, faster connect times between the pods and your devices and the ability to ask for Siri hands-free with the “Hey Siri” command.

Because of its performance efficiency, the H1 chip also allows for the AirPods to offer 50 percent more talk time using the headphones. Switching between devices is 2x faster than the previous-generation AirPods, according to Apple.

Here’s what Phil Schiller had to say in the press release:

AirPods delivered a magical wireless experience and have become one of the most beloved products we’ve ever made. They connect easily with all of your devices, and provide crystal clear sound and intuitive, innovative control of your music and audio. The world’s best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free ‘Hey Siri’ and the convenience of a new wireless battery case.

Apple announces new AirPods 6The second-gen AirPods are available with the standard wired charging case ($159), or a new Wireless Charging Case ($199). A standalone wireless charging case is also available for purchase ($79). We’ve reached out to Apple to ask if the wireless case is backward compatible with first-gen AirPods and will update the post once we know more.

Update: Turns out, the wireless charging case works “with all generations of AirPods,” according to the Apple website listing.

Two times faster switching and 50 percent more talk time might sound like small perks for a relatively expensive accessory, but I’ve found that one of my biggest pain points with the AirPods are the lack of voice control and the time it takes to switch devices. The introduction of “Hey Siri” alongside the new H1 chip, as well as much faster switching between devices, should noticeably elevate the user experience with these new AirPods.

After a search through the Apple website, it appears that old AirPods are no longer available for sale.

The new AirPods are available to order today from Apple.com and the Apple Store app, with in-store availability beginning next week.

Apple updates iMac Pro options

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While Apple refreshed the iMac lineup this morning, the default iMac pro that you can buy for $4,999 remains the same. But Joe Rossignol from MacRumors spotted some changes in the configure-to-order options.

You can now buy an iMac Pro with 256GB of 2,666MHz DDR4 ECC memory — not storage, RAM. But that will cost you a small fortune as you need to spend an extra $5,200 to jump from 32GB of RAM to 256GB of RAM.

But if you don’t need that much RAM, the good news is that other RAM options are now cheaper than before. For instance, upgrading from 32GB to 64GB of RAM now costs $400 instead of $800. Given that you can’t easily replace the memory on the iMac Pro, this is a nice change for people planning to buy an iMac Pro.

When it comes to GPU, Apple has added a new top tier GPU — the AMD Radeon Pro Vega 64X with 16GB of HBM2 memory. It’s unclear whether the Vega 64X is much faster than the Vega 64 GPU. But once again, Apple is lowering the price of the Vega 64 upgrade, from $600 to $550. It costs $700 to get the Vega 64X.

Finally, SSD upgrades are now a bit cheaper as well. Upgrading from 1TB to 2TB now costs $600 instead of $800. And upgrading from 1TB to 4TB now costs $2,400 instead of $2,800.

The iMac Pro targets a specific market — people who need an incredibly powerful and stable computer when it comes to CPU, GPU, memory and connectivity. If you know you need a bottomless pit of performance, it’ll cost you a lot of money. But it’s good to see that there are now more options and more ways to configure the iMac Pro to your needs.

Xiaomi Q4 sees strong growth in overseas shipment and internet services

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Xiaomi Q4 sees strong growth in overseas shipment and internet services 7

Xiaomi, the Chinese company known for its cheap handsets and a vision to drive revenues by selling internet services, has come in ahead of analysts’ estimates in its fourth-quarter profit although revenues missed expectations.

The Hong Kong-listed company more than tripled its net profit to 1.85 billion yuan ($276 million), exceeding the 1.7 billion yuan average estimate, Reuters reported citing Refinitiv data. However, revenue from the quarter missed the 47.4 billion yuan expectation, rising 26.5 percent to 44.4 billion yuan ($6.62 billion).

Xiaomi singled out overseas markets in its latest earnings report as the segment grew 118.1 percent to make up 40 percent of its total revenue in the fourth quarter, compared with just 28 percent for the year-earlier period. Xiaomi has been particularly well-received in India, where it holds a leading position in smartphone shipments according to market researcher Canalys, and it’s seeing rapid growth in western Europe.

Unlike conventional smartphone makers that are fixated on selling hardware, Xiaomi runs what it calls a “triathlon” business model comprising of hardware, software and retail. To put it in layman’s terms, the company is selling hardware through its network of online and offline stores, upon which users will consume the app services and in-app ads that come with its smartphones, smartwatches, smart air purifiers and hundreds of other connected devices.

Xiaomi has repeatedly billed itself as an “internet” firm, though so far smartphones are still its main economic driver, accounting for 65.1 percent of overall revenue in Q4. Despite a sluggish year for smartphone brands around the world, Xiaomi handsets grew nearly 30 percent to 118.7 million units in sales last year. The company predicted back in October that it was on course to hit the 100 million sales mark that month.

25.1 percent of Xiaomi’s Q4 revenue went to smart devices (excluding phones) and lifestyle items, representing an 87 percent year-over-year growth. The latter category, which ranges from umbrellas and suitcases to clothes and shoes, is pivotal to Xiaomi’s goal to attract more female users, an effort that has seen the company team up with selfie app maker Meitu. 

Internet services remain as Xiaomi’s smallest segment, bringing in only 9.1 percent of total revenue and growing at 61 percent year-over-year. But the highly lucrative business is bound to carry more load in the future as Xiaomi has promised to keep profit margins for smartphones and hardware under 5 percent.

Gross profit margin from Xiaomi’s internet services increased to 64.4 percent in 2018, up from 60.2 percent in 2017 driven by a higher-margin advertising business. The number is well above the 6.2 percent profit margin for Xiaomi smartphones, and the firm can potentially generate more internet-based income if it’s able to step up monetization of the 242.1 million monthly users on its ecosystems apps.

The headline has been corrected.

Watch Google unveil its mysterious gaming project live right here

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Google is holding a press event at the Game Developers Conference today in San Francisco. The conference starts at 10 AM Pacific Time, 1 PM Eastern Time, 5 PM in London and 6 PM in Paris.

While many game companies rely on Google Cloud Platform for their server and infrastructure needs, today’s conference is going to be different.

The company has been working on something called Project Stream for more than six months. In its initial technical test, the company let you play Assassin’s Creed Odyssey in your Chrome web browser. The game would run on a server in a data center near you, and you’d see the video stream in your browser and interact with your character from your computer.

And it sounds like Google is ready to launch its cloud gaming service for real. So let’s see how Google plans to sell this service and the initial game lineup.

Watch Google unveil its mysterious gaming project live right here 8

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